Made in USA vs American Assembly: What’s the Difference?
We've spent a lot of time researching the rules around 'country of origin' claims. This article shares what we've learned. It also provides a detailed look at our own USA origin claims with a break...
Why We Spent 10 Months Re-Designing Our Watches - A Review of Our V2 Design
Despite the popularity of our initial watch design, in early 2018 we went back to the drawing board to refine and improve our core product offering. The end result was the V2 Vaer Watch - which we ...
American Made - A Detailed Look at Our Vaer Horween Leather Watch Strap
Great leather comes from great hides, and our Vaer straps are made from some of the very best available. We use extra-thick USA-raised steerhides which are sourced by the Horween Leather Company i...
Hitting the Mark - A Full Guide to Second Hand Alignment in Quartz Watches
If you've purchased a quartz watch and discover that the second hand is not perfectly aligned with the dial markers, don't freak out. This article will breakdown everything you ever wanted to know ...
The Journey Begins - Celebrating the Launch of Vaer with Friends and Family
For us as founders, this event was really the culmination of over a year of blood, sweat and tears. To have our friends and family together in one space, with our full product lineup was incredible...
Protecting Our Wilderness
We've always been committed to a sustainable business model - our products are designed to last a lifetime, and be repaired not replaced. Additionally, we allocate 1% of our total revenue to protecting endangered wildlife and ecosystems.