The Journal

Made in USA vs American Assembly: What’s the Difference?
american assembly

Made in USA vs American Assembly: What’s the Difference?

We've spent a lot of time researching the rules around 'country of origin' claims. This article shares what we've learned. It also provides a detailed look at our own USA origin claims with a break...

american assemblyAmerican Made - A Detailed Look at Our Vaer Horween Leather Watch Strap

American Made - A Detailed Look at Our Vaer Horween Leather Watch Strap

Great leather comes from great hides, and our Vaer straps are made from some of the very best available.  We use extra-thick USA-raised steerhides which are sourced by the Horween Leather Company i...

american assemblyHitting the Mark blog - 1

Hitting the Mark - A Full Guide to Second Hand Alignment in Quartz Watches

If you've purchased a quartz watch and discover that the second hand is not perfectly aligned with the dial markers, don't freak out. This article will breakdown everything you ever wanted to know ...